15 January, 2019
Spotting the business trends can be difficult for leaders and unfortunately, not all predictions may come true. However, some of these trends are so obvious that ignoring them would be same as signing your death warrant as a company. Below you can find some of the most obvious trends of 2019.
- Personalization: In the past, mass production and mass marketing was popular. Companies were making mass production and with mass marketing, they were making the product popular so everybody was buying it. A few years ago, with the rise of social media and big data, this trend has started to change. People wanted to feel special and therefore, personalization concept has come into our lives. Companies which personalize marketing and produce products that can be personalized will continue to grow. Unfortunately, companies which cannot adapt to this trend will eventually die.
- Remote Employees: With the rise of millennials among the workforce, remote working became the new norm especially for tech companies. If you want to hire the best employees and retain them in your company, as an employer, you should let them work remotely at least two days a week. This will give them the flexibility they need and enable them to be more creative since they are getting out of their daily routines by working somewhere else than office.
- Crowdfunding: Crowdfunding will continue to rise not just as a tool to raise capital but also for validating new product ideas. Smart companies use crowdfunding platforms to engage with customers and learn from them early on. The best way to validate a new product is to ask your customers. Using these platforms, you can engage with your customers and as a result, you can reduce your risk, save money and accelerate new product’s time to market.
- Green Products: Consumers started to become more aware of the planet and the damage they cause. For this reason, they tend to use green and eco-friendly products. They also care about being socially responsible and prefer to purchase from companies which not only want to earn revenues but also have a social mission and help the planet. If companies cannot go greener, then, they may face losing some of their customers.
Source: Personal Branding