8 May, 2020
A logo is one of the first things that potential customers will see when they research or analyze your business. First impressions, as they say, are very important in the world of business. No matter what business it is, it can strongly determine whether the client will opt to support your business or not.
A logo is one of the most important components of a business’s identity. Businesses must put the utmost effort into ensuring that the logo is attractive. It is advisable to contact logo specialists for advice on the logo and to ask them for their assistance in terms of determining the design, format, and style of it.
In my industry, a personal trainer logo can actually help you to get more clients. Your logo should be powerful and appealing to potential customers. It will help to effectively represent the values and attributes of the business in the market and public.
A logo will communicate the motive of your business more clearly to the potential customer. Studies have confirmed that leaving a good first impression on customers is important in order to leave a lasting impression on the public.
A study proved that 48% of customers are more inclined to become a regular customer of business if their first impression of it was good.
It is important to ensure that your logo is designed well. In the modern age, many companies opt to hire freelancers to do the job!. Freelancers are readily available thanks to the internet and many are able to design professional logos.
If you are looking for quality freelancers, good places to look are Upwork.com and Freelancer.com. These websites allow the user to view the ratings and experiences of people that they hire.
There are some aspects that you must take note of when designing a logo.
Understand your brand as well as what you want to convey through your logo
Your logo should reach your potential target market and should be easy to understand. It will help to convey what you do. If you specialize in a unique niche, that must also be included in the logo.
Colors can help in conveying a message
Many people often do not take into account the influence that colors can have. Research into the power of colors has shown that red can convey passion, energy, and aggression whilst blue indicates trust, reliability, and security.
You must aim to design something which stands out from the crowd.
Think carefully about the fonts that you choose
Many people are guilty of under-estimating the power of fonts as they believe that it does not make much of a difference.
Many if not most people just go with anything when it comes to choosing fonts. You must make sure that you choose something which is easy to read. The font should fit in with your brand identity.
Ensure that it works in different sizes
Determining whether it works in different sizes is more of a reason to ensure that you consult an experienced logo designer. A logo is something that you will have to use on your social media feeds, business cards, letterheads, client questionnaires, advertising, and promotional material.
Ask others for advice
No matter what you do in life, there will be some that will feel that your product is not good and that your logo is not good. Believe it or not, there are some people that will actually tell you that Bill Gates is not a successful businessman.
Sometimes, these people may have valid reasons for their views but at other times, their views will be based on pre-conceived prejudice. You cannot please everyone! However, it is advisable to ask others about their opinion of your product. You should ideally ask people who know about logos.
If the overwhelming response that you receive from a number of people is that it is bad, it could be an indication that you need to change things up a bit.
Look at the logo’s of other professionals
Of course, you should never copy another person’s logo. It could lead you into some serious trouble. However, the re-mix strategy in business is being used by many successful businesses today.
It entails one looking at the ideas of successful business and making it unique whilst also making it distinct in its own way. You can look at the logo of other popular people in your industry to see the ideas that they have used.
Plan, Plan, Plan
Before you actually design your logo, you should plan to ensure that you do not actually produce a final product while forgetting to include key elements.
One of your major obstacles will not be mastering the software which is used to design a logo but learning how to design a good logo. Before you decide on anything, sketch out a few ideas.
You do not have to be the best designer or drawer as you will just be merely jotting down plans. The paper will just be acting as a rough draft where you will be putting your ideas down on paper and seeing how they translate from thought to design.
Ideally, you should get some tips from people who are experienced in logo design.
In conclusion, you should ideally have a logo. It will be something that will fit into your identity as a professional and thus potentially helps you to attract more clients.
However, you have to be strategic in the way that you design your logo and ideally consult experienced logo designers in order to ensure that it is classy and appealing.
Source: Personal Branding