Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits

American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense.

You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business

A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal

Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others. Before

Fertilizer is to plants what community is to creative professionals. With enough time, water, and sunlight, they grow themselves. But sprinkle on some peer feedback

In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have

Rachel Michaelov is on mission build her accounting business into a multi-million dollar enterprise. You’d think accounting is boring, but Rachel’s Facebook posts, punctuated throughout

Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships.

Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for